They stole our line, totally. We were all about how it's confirmed...it's hip to be square. But a nonprofit in South Africa beat us to the puncline. And they did a great job. Hip2b2 is a South African nonprofit organization that is trying to show that being smart, especially in math and science, is cooler than cool. Hip2b2 was started by the first astronaut from the African continent, Mark Shuttleworth. Their website is totally awesome, addictive actually and by the looks of their recent ad campaign, they're poised to really make some change in Africa, as well as around the world.