Ermenegildo Zegna: a Passion for Fashion and the Environment

The fashion industry is well known for both creating fads and then moving on from them as quickly possible. Some fashion houses take a very different approach. Take for example, Ermenegildo Zegna. Zegna is an Italian men's line that dates back to 1910. Garmentos know them for their innovative design and exceptional quality but they are also noted for another aspect of their long history...their commitment to the environment. From establishing their own nature conservation area, Oasi Zegna, to making clothes from sustainable materials, the family-lead company continues to make corporate social responsibility the next big thing, as well as a timeless trend.

Zegna's latest achievement was to shoot their Fall/Winter 2012 campaign in their own Oasi Zegna to demonstrate their own "Passion for Nature" and to inspire a passion for the outdoors in others.

Below is a video of the making of the F/W 2012 campaign: