2010 Rock Stars of Science Campaign

The much anticipated 2010 Geoffrey Beene Gives Back Rock Stars of Science (Rock SOS) Campaign was launched in the December 2010 issue of GQ. The project is part of Geoffrey Beene's philanthropic business model that has provided $145 million to a long list of nonprofit organizations. Given Geoffrey Beene's keen interest in finding a cure for cancer and other diseases, The 2010 campaign features 17 leading researchers from fields ranging from Alzheimer's and cardiology to autism and cancer. What sets the Rock SOS campaign apart from other efforts to raise awareness on issues is that it partners these leading researchers with literal rock stars from the music world. The music side of the 2010 campaign features Debbie Harry, Bret Michaels, Timbaland, Jay Sean, Keri Hilson, B.o.B and Ann and Nancy Wilson of Heart.

2009 Rock Stars of Science

The June 2009 issue of GQ Magazine features a new ad campaign called Rock Stars of Science (Rock SOS). A project of Geoffrey Beene Gives Back, the campaign is all about honoring scientists working to cure diseases, promoting science careers to young people, and raising awareness for medical research funding. Science and music rock star ensembles include:

• Dr. Rudy Tanzi, Joe Perry, and Dr. Fancis Collins
• Dr. Anthony Fauci, Shreyl Crow, and Dr. Harold Varmus
• Dr. Ronald Peterson, Dr. Steven Dekosky, Dr. Samuel Gandy, and Will.I.Am
• Dr. Eric Topol, Dr David Agus, and Seal
• Dr. Jeffrey Commings, Dr. Dale Schenk, and Josh Groban

Best of all, the campaign includes an action element that allows visitors to nominate their own science rock stars and sign on to a Rock S.O.S declaration advocating more federal funding for medical research.