Being a fan of organic farming and Maui, I was really pleased to see that Oprah has joined the growing list of celebrities that are getting into organic farming. In my opinion, the more celebs that support organic farming, the better as it only serves to raise awareness even more on the issues.
In true Oprah style, they debuted the farm in a big way...Oprah and long time friend Bob Greene were on the cover of the June 2013 O Magazine. The accompanying article on her farm venture, Dig It! How Oprah's Growing Healthier—and You Can Too, is packed full of great sustainable agriculture information and tips. Even better than just organic farming, they're doing their best to honor people and place throughout the process.
Oprah is working with Bio-Logical Capital, a company that specializes in sustainable agriculture and land development. Bio-Logical works in multiple states but I was impressed that they have a dedicated office and team in Hawaii. Maybe I'll have some of Oprah's ono produce in a restaurant next time on Maui.
Here's a great article on the Oprah's farm venture and Guy Kaulukukui, Hawaii Direcctor and Senior Vice President of Bio-Logical Capital in Maui News.
Showing posts with label Organic Farming. Show all posts
Showing posts with label Organic Farming. Show all posts
SeanChron | Modern Farmer Magazine
Fresh Future Friendly Fashion
Being sustainable and stylish has never been easier. Designer Bonnie Siefers of Jonano continues to offer new products for women and babies that make eco-fashionistas swoon. One our recent favorites is Jonano's 100% organic cotton Vienna Sleeveless Shift Dress that makes a big fashion statement while leaving a small environmental footprint.
Chipotle's "Back to the Start"
A recent TV ad by everyone's favorite sustainable fast food burrito chain, Chipotle, has created quite a stir. Some say it upstaged the Grammy Awards during which it aired and it has now won several awards. The ad/short film, produced by Creative Artists Agency and Nexus Productions and directed by filmmaker Johnny Kelly, Back to the Start, supports Chipotle's long running position on developing a sustainable food system. As an animated farmer learns about the gritty details of industrial farming, Willie Nelson covers Coldplay's tune The Scientist, the perfect soundtrack to make the spot hit home all the more.
In a June 2012 interview with Matt Lauer on TODAY, Matt Miller, President and CEO of the Association of Independent Commercial Producers (AICP), commented on the ad, winner of AICP's best commercial for 2011,
"it says that you can sell and have a social message, that's kind of what advertising is going towards right now".We agree on all fronts, sometimes shaping the future does require going back to the start...to do things right from the beginning.
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