Lets Solve This

I've been seeing quite a few TV ads on the ExxonMobile Let's Solve This campaign. In 2009, the Program for International Students Assessment ranked U.S. students 17th in the world in science and 25th in math. The Let's Solve This aims to address the situation by partnering with multiple programs and organizations aimed promoting science and math among students, teachers, and parents. The primary partnership is with the National Math and Science Initiative which has a special focus on teacher training.

Kudos to ExxonMobile for their support and efforts of these programs. More kudos for placing national ad campaigns and science and math in mainstream, primetime media.

Design Notes: Ralph Lauren's Pink Pony Fund turns 10

It is always great to see companies raising awareness on issues and giving back. Ralph Lauren's Pink Polo Fund for cancer care and prevention celebrates its 10th anniversary this October. Stop in a store or surf online for a wide variety of products that support the Fund. October 1 - 21, 2010, the company will host an online charity auction at charitybuzz.com.

In his own words:

"Breast cancer is not jsut a worman's issue - it affects all of us: the brothers, husbands, fathers, children, friends. Pink Pony is our effort in the fight against cancer." - Ralph Lauren