Edun, since they produced their first pair of organic cotton t-shirts and jeans in 2005. Launched by Ali Hewson and her husband, U2 singer Bono, Edun has been committed to promoting fair trade in Africa and responsible fashion since the very start. So we were super impressed when they launched their Fall/Winter 2011 men's line campaign, Pioneers. The effort features 12 men of style and substance, social entrepreneurs from diverse businesses and nonprofit organizations that are active in creative positive change in the world. In addition to raising awareness on key social and environmental issues, 10% of sales of each pioneers showcased garment will go to their respective causes.
The image above features Pencils of Promise founder, Adam Braun. Other featured changemakers include Jim Moriarty, Sean Carasso, Aaron Rose, Waris, Jonathon Price, and Chef Marcus Samelson.